Life insurance is an old business in Brazil. And smells like it. The biggest insurance companies started in the XIX century and remain the same since then, with the same old practices and bureaucracies.
When Nubank, the biggest digital bank in the world, approached us to launch its own and revolutionary life insurance, we remembered a popular Brazilian saying: “o seguro morreu de velho”. Which means, literally, the insured died of old age. So, it was time to announce the death of the old life insurance.
*For English subtitles, click ⚙️
**The copy is fully made of Brazilian sayings and euphemisms for “death”.
*For English subtitles, click CC
Press-kit for influencers:
Short versions:
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Agency: Media.Monks
Production company: O2 Filmes
ECD: Luciana Haguiara, Bruno Prosperi
Creative Copywriter: João Oliveira
Creative Art Director: Sômolo Silvestre Salvador
(and a huge agency and client team)
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THANKS
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